Every business wants to run smoothly and successfully online. To succeed, every business needs visibility. Advertisement is an idea and perfect way to attract customers, generate awareness about your services, and increase your product’s visibility. It is important to showcase your products properly on social media platforms to reach a wider audience. If you have a limited social ads budget and aren’t sure which platform to use for maximum audience reach, here’s the guide for you. The question then remains: which platform is ideal for you, Facebook or Instagram? These are the most popular social media platforms that can help you reach the right audience.
However, choosing one platform over the other is not a piece of cake, as there are various factors that you need to consider before posting your ads. First and foremost is the fact that both these platforms have overlapping users. You might find it easy to leverage both platforms, but this will be financially burdening, especially if you are a startup. Moreover, it will not give you a fruitful result. That’s why it is essential to understand both platforms carefully and consider the key factors, including your target audience, what product or goals you have, and so on and so forth.
Understanding Facebook and Instagram
As you might be aware, the Facebook Ads manager manages ads on both Facebook and Instagram. It makes it possible for you and every other marketer to pinpoint who you want to connect with. This also provides a helping hand when running ads across multiple campaigns and also compares the results. However, one point is worth noting: on Facebook, there are various options, whereas Instagram is relatively simple and convenient to administer. If you are considering simply visibility without going into details, Instagram is the place for you. However, if you are very clear and have set your product visibility goals, then go with Facebook.
If you want to go slowly and understand how the two platforms work, one more option is available for you. In this case, Instagram comes first. Instagram Ads enable you to learn many things, such as increasing product visibility, approaching customers in a manner that suits them personally, and not just fulfilling your customers’ needs but also attaining your own objective. With such practice and understanding, you can enter the Facebook world.
Knowing Who is Your Target Audience?
Knowing your target audience solves all the problems. Here, demographics will help you. You might be mistaken if your target audience consists of the younger generation, and you think the new generation has forsaken Facebook in favor of Instagram. This is because Instagram has not overtaken Facebook; it is still only the second-largest social media platform. Demographics help you target the type of audience you want to reach and grab the attention of new audiences.
If you will engage with them, you need to collect their detailed information. That’s what Instagram’s Insights section is for. Instagram is straightforward and user-friendly. It is well-streamlined, whereas Facebook has more details. You can understand these platforms just by the information they ask you to provide when signing up. If you are a new user looking for somewhere to advertise, then Instagram would be your best bet.
Advertising as per the Content:
If you want your content to match products, look closely at what media or content these platforms require. Facebook allows you to upload three types of content. First, you can publish text, images, or videos that users can see and scroll through.
The second is one or group of media such as video, image, or slide show (of photos), and the third source element is that of existing articles, which you can integrate using links. Instagram will also cover all three options, but you won’t be able to provide in-caption links to your customers.
Appealing Content:
Make sure you have a clear goal and approach in mind. If you are very clear about your target audience and the content you publish is according to their preferences, then you do not have to worry at all. If not, even a paid promotion won’t help. So, your content must balance what it aims for against its audience.
Thus, it is clear that your Instagram Ads must be visually appealing, whereas Facebook ads are more content-based. Therefore, you must present such appealing Ads on both platforms but in a different way.
Conclusion
Facebook and Instagram are two significant platforms that have the power to make or break your brand. Thus, it is vital to advertise your products strategically to get the outcome you are looking for. When advertising on Instagram and Facebook, you need to consider various factors. You need to have a clear objective right from the beginning before reaching out to the customers. If you are looking for someone to help you increase your product visibility and gain more success in the business, then look no further than GlassMedia. We will guide you, manage your social media marketing campaigns, and lead you to success.
